Do You Fake It? The Secret of Sincerity in Business and in Life

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Internet community has exponentially exploded the availability of new potential relationships to be had in business and in life. Do you know the secret to successfully creating meaningful, lasting, and in some cases lucrative, relationships with people halfway across the world?

People are basically the same everywhere. Everyone wants to be happy, to contribute and to be acknowledged for their accomplishments, and to make a good living along the way. Only a small percentage of people crave something less noble.

So the big question you ask yourself is: How do I create a network of mutually assistive friends, colleagues and partners using the internet?

Grand Canyon view - most people want happiness and abundance
Grand Canyon view - most people want happiness and abundance

The goal is to create a data base of people who know and respect you in your field(s) of expertise, follow your lead and involve themselves in your endeavors. The result is that everybody wins and prospers from the relationships you create. From these relationships leaders are cultivated and the process continues to expand. That is the ideal scene, right? How can you accomplish this?

Think about it.  A very wise sculptor and artist (John T. Unger) once pointed out to me that it is really impossible to create relationships with more than about 2000 people in a lifetime. When it comes to business, how many more can you create that will actually come back to you for advice, products, to refer people and to just generally stay in touch? 3000? 4000? How hard is it to constantly cultivate new customers because you failed to create a meaningful relationship with the ones you had? How much money and time do you spend trying to push your agenda on “millions” of people, so you can get your .01% of return on your ad dollar?

The main characteristic is to CARE about people.  Take the TIME to make sure they get you. Find out what they need that you can give, and give in abundance. Don’t be afraid, at times, to give your time and products for free if it is warranted. Never give the idea that someone is expendable. Show your intention that you want to help people and prove that in your actions, week after week. Be sincere and be real.

Real and heart-felt sincerity is the key to creation of these relationships. Feel it, don’t fake it. Be real, care about your fellow man. I am talking about caring enough to believe in him, not some sappy sympathy toward him. Respect him and you will win.

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