“Success is your DUTY” – Grant Cardone

Grant Cardone, inspirational speaker, best-selling author, trainer and consultant to top business people on the planet has some definite ideas about success!  He says: “One of the greatest turning points in my life occurred when I stopped casually waiting for success, and instead started to approach it as a duty, obligation, and responsibility. I literally began to see success as an ethical issue; a DUTY to my family, company and future, rather than as something that may or may not happen to me.  I spent 17 years getting a formal education that was to prepare me for the world — and not one course was on success.  Not once did anyone talk to me about the importance of success, much less what I had to do to get it.  Amazing!  Years of education, information, hundreds of books, time in class, and money; yet I was still missing the purpose. “

He goes on to say, “Most people approach success in the same way that I did when I was 25 years old. They look at it as though it doesn’t matter — like it’s an option or perhaps just something that only happens to other people. Treating success as an option is one of the major reasons why people don’t create it for themselves — and why most people don’t even get close to living up to their full potential. Ask yourself how close you are to your full capability—you might not like the answer very much. If you don’t consider it your duty to live up to your potential, then you simply won’t. If it doesn’t become an ethical issue for you, then you won’t feel obligated and driven to fulfill your aptitude.  People don’t approach the creation of success as a must-have obligation, do-or-die mission, gotta-have-it, “hungry-dog-on-back-of-meat-truck” mentality, and then spend the rest of their lives making excuses for why they didn’t get it.  This is exactly what happens when you consider success to be an alternative rather than an obligation You have to approach the notion of success the way a good parent approaches their duty to their children—it’s an honor, an obligation, and a priority.  A good parent will do whatever it takes to take care of their children. He or she will get up in the middle of the night to feed a baby, work as hard as they can to clothe and feed them, fight for them, even put their lives at risk to protect them. This is the same way you must envision success.  A great person will do WHATEVER it takes to create SUCCESS for themselves, their family, their business, and the world.

If you are going to survive at all in today’s economy with all of the opposing factors facing you and the survival of your own, you are going to have to learn how to take the above advice and implement it.

Buy and read Grant Cardone’s book, “Sell or Be Sold”.




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