Be Deaf When Someone Says You Can’t! by Grant Cardone

The buzz is all about the economy, where do we stand, and how to survive through these tough times. Because this topic is on the top of everyone’s minds, I am doing a series of articles based on the information in Grant Cardone’s book, “If You’re Not First, You’re Last”. Recently featured on the New York Times Best Seller list, it is no wonder this book is a hit! I recently had the great privilege of interviewing Grant Cardone on Help-2-Succeed’s Blog Talk Radio Show. What a ride! He is the foremost example of the best of the best in sales and survival of the fittest in business! In his book, he gives a step by step pathway to prosperity in tough times, no fail. It is the best example of a common sense attack on the obstacles facing us in today’s economy.
In interviewing him, we went over a number of key concepts and one really important factor that one has to keep in mind is that you may be surrounded by people who will counter your initiative with “how bad it all is” and “it can’t be done” and “you can’t mess with fate” types. He actually names the four different types of responses people have during economic contractions: 1. The Cheerleader Response: “I refuse to participate!” 2. The Old-School Response: “Nothing really has changed; let’s just get back to the basics.” 3. The Quitter Response: “There is nothing I can do, I just have to wait it out.” and 4. Advance and Conquer: “Every resource you have goes to advance and conquer while others contract and retreat.” ( I kind of favor the last one!)  So just in a nutshell, recognizing that we all fit into one of these four categories, we can spot it and change it to the operating basis that fits our future goals! We can use the data to  recognize these categories in dealing with business partners, family, friends and customers.

The above four categories are listed in the book and are each expanded upon to fully define them. Then the book shows you how to take the Advance and Conquer approach with exercises to make you think with the data so you can apply it. It is brilliant!

Just to polish off this topic I am going to post (as Grant suggested I do) his ode  at the end of the book regarding people who try to get in your way or stop you:

“Be Deaf when Someone Says You Can’t!” by Grant Cardone

Be deaf when someone says you cannot do it!

Be deaf when someone says it is impossible!

Be deaf when anyone tries to put limits on you!

For these people who make efforts to limit you and suggest that  you cannot fulfill your dreams are dangerous people.

These people have given up on their dreams and seek to convince you to do the same.

And do not be confused by them when they suggest that they are only trying to help you!

Help is not what they offer.

What they really seek to do is have you join the ranks of slaves, the apathetic, and the hopeless.

Be deaf to all of them!

“Doom and Gloom is the Time to Boom”!

“If You’re Not First You’re Last” is the book I just read by New York Times Best-Selling Author and multi-millionaire Grant Cardone. What insight into today’s economy and how to prosper in spite of the downturn! He doesn’t sugar-coat the state of the world, he states the truth: “Over 10 percent of the workforce is unemployed. In some locations, that number already exceeds 15 percent and is still climbing. These statistics are frightening in their own right and negatively impact those who can’t find work. Add to that the financial damage caused by fear, anxiety, uncertainty, and lack of confidence, which can be more devastating than the facts themselves. Auto sales are off by almost 40 percent, retail sales are hitting lows not seen in 25 years, foreclousres are hitting historical highs, massive amounts of wealth equity have disappeared with the downturn in houseing prices, people have seen their 401(k)’s cut in half, banks are failing at alarming rates and credit is being frozen. Positive saying and optimistic attitudes alone will not get us through this.”

He wrote this book as a wake-up call to all of us who operate in “business as usual” mode, thinking that we just need to ride it out. NO! As he says, we are in a completely different economic situation than we were even 18 months ago.  In his book he lists out 4 different types of responses to the economic downturn, and I guarantee you will find yourself there! I decided to take on category #4, “Advance and Conquer”. This category acknowledges the market is different now, it has more challenges and definitely “requires a unique sense of energy, work ethic, mind-set and actions.” This book is not about philosophizing though. It is about ACTION and it gives you step-by-step actions to take to use the economic devastation to boom your business!

I am going to propose something that you might not take a second look at in times of prosperity, when all you had to do was get up and go to work to survive. Now these times call for uncommon actions and pushing back harder at the suppression than it pushes on you. Disagree with what you consider “normal” and within your social boundaries. Grant Cardone says in his book ” You won’t find it easy to execute these business techniques at first because you are doing something new….The discomforts you experience now may well guarantee that you’ll be comfortable in the future… Tough economies are not “normal” times, so stop worrying about being normal…Be outrageous in your thinking, relentless in your execution, and unreasonable in your actions and you too will advance and conquer.”


And last but not least, if you are interested in more of this “over the ramparts” charge at handling your own “economy” read Grant Cardone’s book, “If You’re Not First, You’re Last”. Check out and also you can listen to an interview I did with him just last week at:  and scroll down to his featured episode.

Do You Fake It? The Secret of Sincerity in Business and in Life

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Internet community has exponentially exploded the availability of new potential relationships to be had in business and in life. Do you know the secret to successfully creating meaningful, lasting, and in some cases lucrative, relationships with people halfway across the world?

People are basically the same everywhere. Everyone wants to be happy, to contribute and to be acknowledged for their accomplishments, and to make a good living along the way. Only a small percentage of people crave something less noble.

So the big question you ask yourself is: How do I create a network of mutually assistive friends, colleagues and partners using the internet?

Grand Canyon view - most people want happiness and abundance
Grand Canyon view - most people want happiness and abundance

The goal is to create a data base of people who know and respect you in your field(s) of expertise, follow your lead and involve themselves in your endeavors. The result is that everybody wins and prospers from the relationships you create. From these relationships leaders are cultivated and the process continues to expand. That is the ideal scene, right? How can you accomplish this?

Think about it.  A very wise sculptor and artist (John T. Unger) once pointed out to me that it is really impossible to create relationships with more than about 2000 people in a lifetime. When it comes to business, how many more can you create that will actually come back to you for advice, products, to refer people and to just generally stay in touch? 3000? 4000? How hard is it to constantly cultivate new customers because you failed to create a meaningful relationship with the ones you had? How much money and time do you spend trying to push your agenda on “millions” of people, so you can get your .01% of return on your ad dollar?

The main characteristic is to CARE about people.  Take the TIME to make sure they get you. Find out what they need that you can give, and give in abundance. Don’t be afraid, at times, to give your time and products for free if it is warranted. Never give the idea that someone is expendable. Show your intention that you want to help people and prove that in your actions, week after week. Be sincere and be real.

Real and heart-felt sincerity is the key to creation of these relationships. Feel it, don’t fake it. Be real, care about your fellow man. I am talking about caring enough to believe in him, not some sappy sympathy toward him. Respect him and you will win.

I’m Gettin’ Out of the Box..Comin’ With Me?

“What box?” you say.  The BOX that we all have agreed to live in bounded by the bad news and fear mongering and idiotic decision-making of the politicos and media in our country.

I know there has to be some kind of plan behind it all. There just aren’t that many really stupid people that continue to make blunders and oopsies that result in devastating consequences. Some of these I refer to are: “oops, so sorry I missed that deadly ingredient in Chinese made toys!” , “oops, we are 14 trillion in debt – gee how did that happen? ..don’t look at me!”, “oops, we just can’t quite seem to end the war in Afghanistan, sorry, we are working on it!”, “oops, we just didn’t have time to test out that vaccine, so sorry about the horrific side effects!” , “oops, there is an inexpensive, natural cure for cancer? wow, we didn’t know, sorry!” “oops, sorry about the liver and kidney destruction from that drug! so sorry” and so on and on….

In spite of all of the above incredulous occurrences, there has to be a way we can do something about it without violence and without war.

And I think there is.. its called flourish and prosper. Just keep on doubling and tripling your advertising, marketing, and out-reach! Instead of flinching and shrinking back into a hole, get aggressive with your life, get out there and be seen and be heard! Support positive actions and ignore the moronic ones. The very best thing to do is just keep on leading a triumphant life and last but not least, BE AWARE!  Be vigilant and support political candidates that have a truly Constitutionally based viewpoint. Elect out of office those that have sold their souls to the devil; those who have compromised their integrity and live the life of sheep who follow those with the power instead of those with true strength.

Constant vigilence and constant prosperity -these are the ingredients to a fulfiling  life with a promise for the future generations that we upheld our Constituional rights and didn’t let them down.  Don’t get mad…get effective. Get out there and open your eyes. Get out of that box and give a hand up to others. Its your responsibility and crusade to do so.